Culturally Sensitive Marketing and Advertising - 996 Words

------------------------------------------------- A Report on Best Buy Culturally Sensitive Marketing and Advertising Best Buy Co., Inc. is considered to be the largest consumer electronics retailer in the world, which went bankrupt few years earlier due to various causes. However, the company has been striving hard to get back its old reputation and fame to which it became successful to a great extent. One of the reasons behind this is considered to be marketing or more specifically advertising of Best Buy. The company understands the need to create effective advertising in the present competitive market environment (Balmer amp; Illia, 2012). No doubt a company needs to improve its product line and quality of those products to†¦show more content†¦It is better to predict the market of both the locations before setting the sales and marketing targets (Simonsen, 2009). Research shows that the sales of the company products are better in the US than in Australia. So, the sales target must be more in US as compared to that of Australia. Finally, though information are similar, the company needs to pay great attention to the manner the information are communicated to the employees at both the locations (Yamauchi, 2001). The advertisement strategies are such that customers pay increased attention to the ads and within them inculcates the demand for the products. It clearly represents the benefits of the products so that customers may easily relate to the requirements. References Balmer, J., amp; Illia, L. (2012). Corporate communication and corporate marketing. Corp Comm: An Int Jnl, 17(4). doi:10.1108/ccij.2012.16817daa.001 Balmer, J., amp; Mukherjee, A. (2006). Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification. European Journal Of Marketing, 40(7/8). doi:10.1108/ejm.2006.00740gaa.001 Dawkins, J. (2005). Corporate responsibility: The communication challenge. Journal Of Communication Management, 9(2), 108-119. doi:10.1108/13632540510621362 Gandini,Show MoreRelatedInternational Promotion and Market Research of Nivea Essay744 Words   |  3 PagesNivea International Promotion International Market Research Nivea: International Promotion Promotional marketing mix issues revolve around advertising. Direct mail, e-mail, media publicity, public relations, sales promotion and the internet are a few ways Nivea promote its products within international markets (Hollensen, 2007). Trying to standardise one or two issues in each international market may be achievable. Trying to standardise every issue listed above inRead MoreBusiness Strategy Analysis: Dominos987 Words   |  4 Pageson. The Domino’s pizza had used some strategies which are marketing strategy, new pricing strategy and multi-domestic strategy. 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