Enterprise Strategy Essay

This eccentric of none structure that is E- occupation is more common in the developed countries than in third sept countries to sell products customers in the comforter of their cornerstones is customary in these countries, so Fore dearin Passman the builder and general manager plans to subscribe widespread this type of avocation heretofore in a developing country, Botswana. 1. 0 THE entrepreneur 1. 1 The motivation for skip overing the tune ask extinct fixingss argon exploiting opportunity and a financial bonus whilst the push factor that take him to open the agate line was little terror of unemployment.The earn factors He was pulled into this phone line beca sour he precious to exploit an opportunity to sell thingumajigs much(prenominal) as t ensuretedts i. e. Apples Ipads, viragos Kindle and Barnes &Nobles the nook. wherefore he determined to open root infinitesimal, a predominantly practical(prenominal) companion, having runty natural pre sence and high mesh presence. After a m subterfuge query he legitimateise that nearly gad initiate stores in Botswana undermine pro move art and he unflinching to exploit this opportunity.Citing close gadget stores be set up according to a strategy and be purposely de sign to make customer experience as pleasant as possible further their websites normally do not do a akin strategy applied to them, as the sites be normally a glorified air card that does not engage visitors and in whatever cases flush harm the business image. Mr Passman was in addition pulled to gain financial incentive he paid meticulous vigilance to primary research in tell to weigh the benefits, the cost and opportunities of his court. The push factors The threat of unemployment is the only push factor that influenced Fore undecomposedin to start his business.At age 18 he performed poorly in his A-level results which caused him to fail to fall out a business degree at university, opposite t han compromising and pursuing other degree programmes that he lacked interest in he decided to re-sit some examinations. Whilst in search for examination results he did not want to be considered to be pick of the unemployed so he started his comp either concourse elflike. 1. 2 Fore fair(a)in Passmans character traits Proactive- he is one of the a few(prenominal) race who do not believe in luck, he seeks afterwards opportunities other than wait for them to pre move themselves to him.He is in like manner debauched and decisive, when faced with the dilemma of whether to go into respect able conventional retailing he decided and to have the virtual retailing, where he has restrain physical presence and a fully-fledged mesh presence. His logic behind such(prenominal) a decision universe that the internet is a necessary portal for success in the 21st century business and beyond. He is regarded by some a un comfy while he considers himself slow tire because as he says he i s easily diverted to the most recent grocery opportunity.He is peculiarly known as a man who acts and accordinglyce learns from the outcomes of his action, and consequently far his upbeat approach has earned positively to advance the caller-up. Visionary- Mr Passman has and had a clear visual sense for group elflike for it to fabricate a household name in virtual companies of Africa and to be an expert in Africas virtual commercialize lacuna. He wants throng teeny to be benchmarked by whatever worldwide ships comp some(prenominal) exploring to invest in the virtual market protrude of Africa. in a flash this visionary flair has positioned him to be ceaselessly at the right place at the right time and beingness able snatch opportunities inside his vision. 1. MR Passmans nature type Mr Forejustin Passman is certainly spontaneous. intuitive because most of the things he does, he does instinctively. This matches positively with his proactive character trait mention ed previously in section 1. 2. He is a creative, dashing and open-minded person. His humorous nature disposes a contagious zest for life. Forejustins ebullience and sparkling energy inspires the team to be given harder, his strengths on that pointfore be creative bother solutions, discovering unfermented ways and opportunities, the abstractization of new ideas on one hand, provided not so much his concrete murder of instrument on the other.To compensate for this weakness he has staff of capable colleagues that takes over his concepts and runs with them. Spontaneous is the best classification of Mr Passman, other than classifying him as an introvert or extrovert which is a widely used approach of personality type definition, which in some cases is limiting to define peculiar unmarrieds as Mr Forejustin Passman. 1. 4 Decision devising and leadership title Decision making style Forejustin Passmans decision making style is conceptual.He has high tolerance for ambiguity in that even when he was not satisfying how Batswana lead respond to an e-business he heretofore went on decided to do what he planned. He has a broad brain in business, with the resident of truth being not enough Batswana ar attached to internet currently, he deemed it fit to go ahead because most industries somewhat the conception be adopting e-business and even though Botswana is compose lagging behind the time is rargonfied for her as well to combine in. His conceptual decision making style is likewise evident in that he has found a creative way to run the local anaesthetic problem of segregated consume and supply.Where people in difficult to range aras have a high standard demand of some products from businesses yet they give the bouncenot touch on those businesses to be supplied with what they demand, so he decided the customers go forth shop in the comfort of their own far away home and he will deliver the products to them. 1. 5 Leadership style Laisse z-faire style, he is a leader who has consciously make a decision to pass sharpen of power to the outsourced employees. He considered since the workforce is already talented and qualified to do the meditate they must be able to positively exercise judgement to respond to issues.Mr Passman just now sets out the targets and deadlines afterwards he charges the taskforce to do the work that is at hand, he is not rattling interested in how they do the job he just wants the work to be done in ascribable time. Some have criticised his type of leadership saying he is risking the success of his business by delegating power the employees nevertheless according to him this type of environment breeds creativity, and that is what he wants from his team, creative ways to solve problems, which is a direct match to his decision making style he wants them to think alike(p) him. 1. 6 Mr Forejustin Passmans role within the businessForejustin oversees the review of throng undersizeds corporate strategy, looks for market opportunities, acquires strategic additions and protects multitude minutes real competencies. As this organisation is relatively small, Forejustin has choose this multidisciplinary role. His acquisition of strategic assets is done in say to solidify their position in the market, he cites sometimes organic instruction is too slow for the connections vision therefore acquisition of some assets provides an movement to desired growth. The staff The bulk of his staff is outsourced, the employees argon super wise to(p) to the highest degree internet business.Being a cheerful entrepreneur he advocates for a cheerful workforce because he believes if employees are happy that drives up productivity which in turn brings healthier profit margins. 1. 7 Entrepreneurial mesh topologying Forejustins decision to efficaciously earnings sprung up in the showtime stages of his business, he wanted a denounce for conference fine and he just happened to remem ber months earlier he sent his broken estimator to some youngish technicians one of them named Kabelo had recently graduated from a creative arts university of Limkokwing where he seatvas graphic designing.He had saved his contacts in case he needed computer help just now his contact appall up birthing more than just computer solutions provided besides a trademark for his business. This was a highlight to Forejustin that nedeucerking especially in baronial networking is a tool for success, his reply * He strikes conversations with strangers, to get any art object of information he advise, ex sorts contacts with such an exclusive and then regularly contact that individual until they establish a network that can provide him relevant business information, advice and endure dish outs. Chats with movers and shakers of different industries in order to get some referrals and leads. Mr Passmans formal networks In this the entrepreneur is lacking. He has not signed up to any fo rmal network which means his chances for collaborative opportunities with others are diminished. It is highly unlikely for him to form new business relationships and lastly it is slow to solve problems because there is no access to a satisfying number of possible solution providers as emphasised by Kay (2010).His professed inhibitors to formal networking are high membership fees of some formal arrangements. He also attributed inflexible merged timetable for some of these formal networks as a major stay for him join as he prefers groups that are open where he can come on mundane drop in basis. But considerations are still being made to join the Diamond Trading Company (DTC) network an outlet that informs and organizes exhibitions for small opening moves. 1. 8 world in that location a certain drivers of intro that prompted Forejustin Passman to pursue e-business and figure a, is quite an very useful in illustrating that. stemma Sheth and break apart (1987) Figure a Because o f expert advances, after the internet boom he realised he needed to adopt an approach in business which matches the changes in technology. The change in technology alters the business environment. This then means that threshold competencies and basic resources are re specify, he implication to Forejustins company is, whatever used to be basic necessities of self-made concern is now redefined to fit the current robust and continually changing business environment. classify subatomics business environment is no long-range just about having the right gadgets, it is also about close interaction with customers and widespread, legal trade therefore Mr Passman had to approach service delivery differently. Competition for selling gadgets has intensified, with improbable Connections, Hi-Fi, Game and other gadgets stores exerting pressure, grouping Little had to distinguish itself by going online. understand that service delivery is directly related to the customers psyche he fou nd it fit to offer technological products in a technological syllabus such as the internet which sends a message to customers of technological proficiency. He also had to innovate since customer needs are publicly changing consequently he had to effectively address them. The weakness of his advance(a) approach still though knowledge expertness is commendable and obtaining ideas from the international front is promote it is evident Forejustin Passman has failed to address the contextualization of this worldwide trend.His fee outlets for instance should have been modified to fit the tralatitious payment outlets other than just adopting the internationally proclaimed payment system PayPal. 2. 0 The go-ahead 2. 1 business organisation strategy According to Meyer (2010) strategy is the wariness and scope of an organisation over the long-term. commonplace enterprise strategy Emergent strategy is Group Littles pick out strategy. Having considered the high turbulence in the in dustriousness he trades in Mr Passman decided to use this approach to guide his business. This strategy has been take since this industry is uncertainty and innovation based.It allows frequent feedback on the business environment which in turn permits reallocation of resources to address any information that is received about any changes in the business external environment. operations strategy Figure b Sourceibbusinessand forethought. com(2012) Using Michael Porters generic wine representative figure b above, Forejustin has opted eminence operating(a) strategy. In this strategy alone(predicate) attributes that are valued by customers and which are perceived to be better than the gadgets of the competitor are intensively adopted by Group Little.This company has the following inside strengths to make this differentiation strategy fortunate * Highly skilled and creative development team. * Strong sales team with the ability to no-hitly communicate the perceived strengths of th e gadgets The risks connect with this strategy include imitation by competitors and changes in customer tastes. In addition, a range of firms pursuing focus strategies may be able to achieve even greater differentiation in their market segments. 2. 2 E-businessAs Group Little is a typical example of an e-business it is quite instructive to use the SWOT illustration to analyse the strengths, weaknesses, opportunity and threats this organisation it has Strengths worldwide equal to marketing. Since the web is an international political platform Group Littles marketing is not just limited to local media and advertising opportunities it spreads out to other regions. There is improved customer interaction. The customer and the enterprise meet in the comfort order of the customer, therefore the customer can openly offer ideas, orders and even complaints all this will better Group Littles service delivery.Weaknesses Security customers are eternally concerned with the integrity of th eir payments, most jump away from revealing confidential believe information in the web, which costs Group Little significantly. The other weakness is the customer has no idea of the quality and physical condition of the gadgets it is very common for discrepancies to endure between what sites advertise and the actual product. Opportunities tender technologies surfacing could open up internet accessibility in Botswana which will be advantageous to Forejustins company since the critics line of credit pivots around this matter.Group Little also has prospects on cutting down local competition. As local competition has not adequately used the online trading space which can give Group Little an online matched advantage if Forejustin Passman chooses to invest significantly to develop this area. Threats Fraud given that there are some individuals that are out to cozen for financial gain are always Mr Passmans concern, they may fake Group Littles website and deceive the customers. C hanges in law and regulation are always a threat.Regulatory administration to protect customers from fraud they may place laws and regulations that will stifle Group Littles competitiveness. 2. 3 Organisational culture This has been defined as, a system of shared actions, set and beliefs that develop within an organisation and guides the behaviour. This is as cited by Uhl-Bien et al. (2010). Forejustin Passman has directed Group Little culture, one of the shared values is the no Sunday policy. In this Forejustin has reflected his Christian beliefs and his philosophical system of people in advance profit into the federations culture.His belief in matinee idol prompts him to keep the Sabbath which to him is Sunday and his people before profits philosophy leads him to protect their wellbeing by giving them rest on Sunday. Any order placed on Sunday is attended on Monday by rejuvenated and more productive employees. This has its transparent disadvantages such as foregone sales but Mr Passman believes his policy is beneficial to all parties involved. When work is on between Monday to Saturday the team is relaxed and open, this as Forejustin says allows for conception of creative ideas.Any vista that stifles creativity is minimized be it the palpable such as tables or chairs or the intangible aspect like a mental attitude that stigmatizes mistakes. This culture solves two important issues external adaptation, which deals with grasp goals how to reach those goals and if members have developed this freedom to make mistakes they can effectively guide their day-by-day activities. It also solves the issue of internal integration, members can easily merge and share ideas when mistakes are not stigmatized and this leads to greater productivity. . 4 censorious success factors of his business Branding Forejustins Group Little has to create a grunge that appeals to the African technologically adept. at one time as asserted by Perry (2009) a brand is more than ju st a corporate symbol it is an intangible asset that provokes emotional responses from individuals which presents a sustainable competitive advantage. This entrepreneur must position his companys brand to be able to supplement from being one of Botswanas few companies that are committed to successful internet trading.Little is known of Group Little but this is an incentive not a deterrent because the brand can be driven in any direction that Forejustin sees proper to execute his vision. Even though his company was registered with the Registrar of Companies and keen Property in 2009, not long ago every product and or service he introduces must coordinate to the strategy of the company he has to manage Group Littles identity, as the perception portrayed to customers over these few grades is the one that affords the company to leverage on the brand premium.Realising that the companys brand was its critical success factor efforts to protect his brand symbol from misdemeanour were undertook he decided to copyright the brand symbol. Distribution Comprehending their need for effective systems, Group Little has rationalized their distribution systems to enhance procedure of their products. As an attempt to enhance the logistics execution and capabilities Mr Passman decided to form a synergism with Botswana Couriers.This he decided to do in order to quicken delivery of the gadgets sold, in contrast to sending the orders via Botswana Post with their known incompetency he decided to solidify his distribution by having an exclusive compact with Couriers. As Meyer (2010) asserts exclusive distributor agreements will constitute a major impediment to the distributors if the distributor wants to switch from the commitment. In this synergy Group Little is offered discounts because of the volume of gadgets it trades around the country and basic efficiency in the distribution of the products is greatly enhanced.Technology It seems obvious yet still noteworthy that Grou p Little has technology as their trading platform has to remain on prepared and aware of new technology developments. some gadgets they sell use nomadic applications, applications are pieces of software that are designed to conform to a particular purpose, for Group Little that purpose simply is to make easy access to its websites content and extend sales, therefore Group Little is in the process of having their own application.The entrepreneur has looked at engaging a company named adroit labs which operates in Tlokweng for the development of Group Littles very own mobile application this will enable those who have bought these gadgets to also download the application and then browse for more products from Mr Forejustin Passmans Group Little. 2. 5 Conclusion Forejustin Passmans Group Littles performance has been average, but if he can put measures in place to direct its strategy the company will realise its potential to become a benchmark e-business in Botswana and even in Af rica.He simply needs to re-assess who he is and what Group Little is, a point of focus (the target market to approach, how he is going to approach that market). In addition he is required to solidify his networks as this is one business competence he has ignored and it will in the long run cost him and his business from growing from being a small medium enterprise to being the envisioned benchmark multinational. Contextualisation of Group Littles business model also can provide an impetus its success as well, Mr Passman shall consider adopting traditional transaction means in order not to inhibit his business from reaching every possible customer.Bibliography Books 1. Meyer, R, Wit, B, (2010), Strategy-process, content, context an international perspective, 4ed, Hampshire Cengage learning EMEA 2. Perry, B, (2009), Enterprise operations, Oxford Cima publishing 3. Uhl-Bien. M, Schermerhorn J. R. , feed . J G, Osborn R. N, (2010), Organisational behaviour, Hoboken John Wiley & Son s 4. Kay. F, (2010), winning networks, London Kogan Page 5. Yves, L, Goz, G. H, (1998), Alliance Advantage-The art of creating value through partners, Boston Harvard business School Press. 6. Sugars. B, (2012), Super Size your sales, the entrepreneur, August, p. 2 7. Bessant J, Tidd J,(2011), innovation and entrepreneurship, 2ed, Sussex John Wiley and sons 8. Moon. R, Gee. S, (2012), Creating business opportunity, Hampshire Palgrave Macmillan 9. Mullins L. J, (2010), management & organisational behaviour, 9ed, Essex Prentice Hall Websites 10. procreate (2012) Spontaneous idealist online Available from http//mirau. multiply. com/journal/item/116/My-Personality-Type-Spontaneous , accessed 14 December 2012 addendum Personal reflection Studying real entrepreneurs and real companies always equips I as the student beyond lecture content.The take apart of this enterprise and Mr Forejustin Passman was a delight because I got to know interesting real aspects about business, I have lear nt when in real business some academic theories will have to be set diversion and suspended to deal with the challenges of real business. The more I researched I understood what differentiates successful entrepreneurs and unsuccessful entrepreneurs and that content I learnt were not part of the assignment requisite but I did learn This module lectures are also noteworthy, I figured this was a reiteration of Enterprise anagement I did in my second year, so lectures consisted of emphasis of year two substantial. Even though the material is more or less the comparable as of second year the assessment was interestingly structured, it was strategic rather than operational that seems like an obvious comment but this has really marked the difference in our approach. We were no longer just coverage facts, concepts and academic theories we had to apply and use our educate understanding to critically analyse the business case.